Making Sense of Online Marketing in 2022 (PPA 1-Day)

Making Sense of Online Marketing

in 2022  (PPA 1-Day)

with Aaron Hockley

First, we had websites. Then blogs. Social media came onto the scene. Some networks died out, while others thrived. And now it seems that apps and services are all about video. Where do you go as a photographer? This workshop is all about figuring that out. We'll survey the online landscape as it sits today, and discuss the strengths (and gaps) of various platforms, services, and online media. From there, we'll spend time mapping what we've learned about the online world into a set of tactics that are customized based on the genre and market position of your individual photography business. The final portion of our day will discuss how those tactics fit into an overall marketing picture, and how to use what you've learned as part of an intentional strategy both in the short-term but also into the future. 

NOTE: Register directly through PPA at this link: https://www.ppa.com/events/photography-workshops/find-a-workshop

Attendees will receive a PPA merit.
Attendees will not receive an OPPA point for this workshop. 

PPA Members receive 1 PPA Merit for attending this workshop in its entirety.

This workshop is NOT an OPPA point workshop.